A branding proposal for an imaginary airline serving the Middle East in a way that wasn't possible before.
The idea behind this project is based on the book "Megachange: The world in 2050" by The Economist which predicts that Turkey will govern the Arab world, while Poland will become a meaningful cyber power and rule Eastern Europe.
The idea behind this project is based on the book "Megachange: The world in 2050" by The Economist which predicts that Turkey will govern the Arab world, while Poland will become a meaningful cyber power and rule Eastern Europe.
With joint efforts they will put together a geographical, political and nancial block called 'Eurasia'.
Peace between Israelis and Palestinians is not expected, but Turkey as the ‘house master’ is ‘guaranteeing’ for and normalizing relations between the Arab world and Israel. This economic/political forecast claims that by 2050 an international airline could potentially y in the entire region of the Middle East.
Peace between Israelis and Palestinians is not expected, but Turkey as the ‘house master’ is ‘guaranteeing’ for and normalizing relations between the Arab world and Israel. This economic/political forecast claims that by 2050 an international airline could potentially y in the entire region of the Middle East.
In this project, which was my nal project at Bezalel Academy of Arts and Design, I have decided to give my interpretation to this forecasted scenario as if it was happening in our times.
My narration goes like this:
A Turkish entrepreneur close to the regime has been granted a deal to set up a local airline, he decides to name it ‘Eurasian’ after the bloc that starts in Asia and ends in Europe - in the middle, the Middle East.
A Turkish entrepreneur close to the regime has been granted a deal to set up a local airline, he decides to name it ‘Eurasian’ after the bloc that starts in Asia and ends in Europe - in the middle, the Middle East.
The Turkish entrepreneur hired the leading branding agency in the Middle East and the brief he gave to them is according to the values he dictated: “not to refer to religion, secular brand identity, to give a local feel and to give the corporate an image of a premium company.” The agency decided to revive the Assyrian kingdom and drew inspiration from it.
