As a 3D Visual & Motion Designer at Native Instruments, I had the opportunity to work on Kontakt 8, the latest addition to our iconic line of software instruments. For those unfamiliar, Native Instruments is a leader in music production technology, known for creating innovative tools that empower artists and producers to explore new sonic possibilities. Kontakt 8 continues that tradition, offering a massive library of sounds and powerful editing capabilities that have made it an essential tool for musicians worldwide.
Official pre roll video of the Kontakt 8 release
For this project, I led the creation of the entire visual package, including the pre-roll video, website assets, and product artwork. My focus was on giving Kontakt 8 a fresh and dynamic look that reflects its versatility and creative potential. From the overall visual identity to the finer details, I wanted the design to capture the energy and innovation that makes Kontakt 8 a must-have in the music production world.
Screenshots from paid campaign on various social media platforms
Example of the visual language being used in the campaign - What's new in Kontakt 8
Some sketches from the process of visual langague development
