"Playbox" by Native Instruments is a creative sample-based virtual instrument that blends sound design, harmony, and effects into a single, intuitive interface. Designed for use in Native Instruments' Kontakt platform, Playbox offers a wide range of pre-designed chords, sound layers, and randomized tonal combinations, allowing users to create unique textures, harmonies, and melodies.
Playbox, an innovative sound design tool that pushes creative boundaries.
As the project’s 3D designer, I was responsible for crafting the visual identity across multiple touchpoints, including artwork, pre-rolls, video content, and website assets.
My goal was to visually translate the unique, futuristic essence of Playbox into compelling visuals that captured both the product’s technical brilliance and creative possibilities.
Collaborating closely with the product and marketing teams,
I ensured that the visuals reflected the innovative spirit of Native Instruments while meeting various promotional needs. The final deliverables elevated the product's presence and successfully resonated with our target audience.
This project was especially rewarding, as Playbox not only made waves within the music production community but also earned the prestigious Future Music Diamond Award.
sketches from the process
