Music video for internationally acclaimed artist ROOSEVELT.
For this project, I had the chance to develop the concept of Roosevelt sending a “sign” through a synthesizer, perfectly aligning with the song’s title, Sign. The video explores the idea of communication through various elements of the synth—keys, lights, a VHS screen, and an oscilloscope monitor. One unique aspect of the project was that the synthesizer model itself was custom-designed and meticulously crafted in 3D specifically for this concept.
This project was an incredible learning journey. It gave me the opportunity to delve deeper into both 3D and motion design techniques. From the moment I received the brief, I knew I wanted to be involved, especially because as a visual designer, I’m always inspired by the synergy that comes from blending different visual languages and aesthetics.
Aside from the music video, I also designed the album artwork and six single covers, all of which continued the theme of synthesizers, connecting the visuals back to the heart of the project.
Creative direction with C/O MAGICK.
